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Craft Gin Drives Sales in the On-Trade

In the lead-up to the London Wine Fair 2015, the organisers have commissioned a state-of-the-nation report on the UK on-trade. Findings show that the sector is coming out of a long winter, when all drinks sales were down over a 3-4 year period, but now spending intentions are looking positive again. The best-performing drinks category is craft gin, with sales up 13% since 2011, as consumers rate provenance and production as increasingly important. This desire for creativity and new flavours is also driving cocktail sales, with many premises expanding their repertoire - presenting an opportunity for the on-trade to draw consumers off their sofas and out of the supermarket.



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