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Tonic Brands 2015

Based on intel from the world's 50 best bars, Drinks International's findings show that Fever Tree dominates the tonic brand market. In 37% of bars, it is the top selling tonic - even when it is not the house pour, customers are asking for it. The brand is now in more than 50 markets and recently turned to the stock markets for investment to expedite further global expansion.The US is the next big push as the G&T craze has yet to explode there in the way it has in Europe. 52% of bars said Fever Tree is the trending tonic. In the high-end on-trade, Fever Tree is expected to continue to dominate in years to come. As a result of premiumisation, Schweppes no longer monopolises the on-trade. Its market position and established distribution networks mean it remains the top seller in 23% of bars polled. Marrying affordability and brand recognition, it is still one of the on-trade's go-to products. Fentimans sits in fourth place and was the top pour in 11% of polled bars.

 

 


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