Owned by the British spirits company Diageo, Tanqueray originated in England and is now produced in Scotland. It is one of Diageo's 16 ‘strategic brands’ earmarked for prioritisation in promotion and distribution worldwide – and as a result is better known in export markets rather than its home country. For example, it is the biggest gin imported to North America. Tanqueray No. Ten (47.3%) was introduced in 2000; it is distilled four times and is targeted at the martini market.